X PRODUCTS IS RELOADING:  New CEO, New Website, New Logo


Posted by X Products on Oct 28th 2019

X Products manufacturer of the best high capacity magazines announces new CEO Garrett Keller, new logo, and new website for a better customer experience.

Firearms industry Executive, Garrett Keller, assumes the helm of X Products to aggressively place the firearms manufacturer as a leading supplier of American made firearm parts and accessories. Garrett has worked his way through the firearms industry from factory level to executive positions. He has worked with start-ups to mature companies to drive revenues, innovation and lead these companies to exponential and sustainable growth.

Executives at X Products are pleased to have a multi-faceted and experienced leader drive X Products to the next level. We continue to establish goals to increase production, quicker turn-around times, and more product innovations for commercial, law enforcement and military customers. These are all challenges he looks forward to.

“I am thrilled about taking on this leadership role with X Products. It's imperative that we meet and exceed our customers’ expectations, designing and producing excellent quality firearms manufactured in the USA. My goal is to further grow X Products into a world-class firearms manufacturing company that listens to their customers."

~ Garrett Keller

Prior to beginning his career in the Firearm industry, Garrett Keller served in the United States Navy as an (AW) Aviation Rescue Swimmer Crew Chief. There he gained first hand knowledge of firearms, the different functions and the need to produce products that are user friendly and efficient.

Garrett’s first call to action as the new CEO will be to review and expand X Products R&D capabilities. Incorporating his background knowledge and experience of research and development, supply chain management and fiscal responsibility, Garrett intends to improve and expand the current product line with new innovation that exceeds our customer expectations.

X Products New Website & Trademark Brand 

Both launched October 23rd 2019 signal a step towards the future. X Products celebrates its 10th year of business with this launch. The new site incorporates vastly improved cell phone and desktop technology, making the user experience intuitive, easy to navigate and lightning quick. 

X Products New Identity is more than a logo, Incorporating the powerful X Symbol which in Roman Numerals means 10. The sleek, modernized design which embodies the 10 years of business, but incorporates the infinity symbol to bestow perpetuity and strength for the future.